Smurfit Kappa, Plastic Soup Foundation Partner to Tackle Packaging Waste and Litter

Smurfit Kappa Group plc- Europe’s leading corrugated packaging company has joined hands with the Plastic Soup Foundation in efforts to tackle the challenge of packaging waste and litter, by changing the future of packaging.

Saverio Mayer, CEO of Smurfit Kappa Europe stated that the collaboration with new partners like the Plastic Soup Foundation is an integral part of its Better Planet Packaging initiative and will help to inspire innovative new ideas and encourage change. Meantime, Harmen Spek, Innovations & Solutions Manager of The Plastic Soup Foundation commended Smurfit Kappa’s remarkable contributions in creating paper-based alternatives for plastics.

The new partnership is characterized by the strong synergy between the Plastic Soup Foundation’s goal to stop the plastic soup at the source and Smurfit Kappa’s Better Planet Packaging initiative which aims to prevent packaging waste and litter from ending up in oceans and landfills.

Plastic soup is a term that generally refers to pollution of the sea by plastics. According to rough estimates, one full garbage truck of plastic trash is dumped in the sea, every single minute. Over time, plastics disintegrate into smaller fragments, thereby transforming the whole water body into a big soup full of microplastics.

Smurfit Kappa’s Better Planet Packaging Initiative explores and re-imagines packaging for a sustainable world. It picks up the challenge to develop more sustainable packaging solutions. Incidentally, the company believes that packaging is a major contributor to the earth’s litter problem.